Psychology and advertising: how does it
affect the brain?
Advertising for
buying and selling can play an important role in both positive and negative
aspects.
One say 30%
other 50% next 70% ???
Here, something is cheap, I should go and buy it
quickly before it becomes expensive. A few days later, another advertisement
will appear in a different way. All of this will have a negative impact on the
human mind. One does not have enough money to buy what is cheap. These will
even have a negative impact on mental health.
By using eye-catching advertising, catchy slogans and
emotional stories, brands can connect with consumers and leave a lasting
impression on them.
Every time you look at an advertisement, the aim is
not only to encourage you to buy a product or service, but also to arouse
emotions and create mental associations. Through the choice of colors, fonts
and even materials on posters, advertising affects people's minds in a more
profound way than it may seem.
From a psychological point of view, one of the great
goals of marketing is to guide consumer decisions in an almost imperceptible
way. It is no coincidence that luxury brands use minimalist design to reflect
exclusivity, or that fast food restaurants use red and yellow in their
aesthetics to whet the appetite.
The impact of advertising on human behavior
Behind every successful marketing campaign is a team
of specialists who strategically design each visual and audio element to
capture the public's attention. In addition to marketing a product, it is about
leaving a message in people's minds.
Neuromarketing studies how sensory and emotional
stimuli affect consumer behavior. Through persuasion techniques, it seeks to
build trust in brands, encourage purchasing habits and strengthen the emotional
connection with the public.
According to a research study from the Journal of
Advertising, emotions play a central role in advertising. They affect how
people process information and make decisions. A well-designed campaign can
arouse emotions and make a message more impactful and memorable.
Visual perception in advertising
How we receive and interact with an advertising
message can vary depending on visual factors such as colors, fonts, design and
even the materials used in the presentation.
For example, did you know that the choice of materials
for banners affects the overall impression, which can affect consumer
perception? A neon sign stands out with its sharpness and vibrant colors and
conveys modernity and professionalism, while a paper banner can evoke a more
accessible and tangible feeling.
One of the strategies behind a successful marketing
campaign is also the psychology of color. It allows different shades to be
associated with specific emotions or reactions. Red can evoke urgency or
passion, blue conveys confidence and calm, and green is associated with nature
and sustainability.
Studies show that it only takes 90 seconds to make
decisions about people or products based on color 62-90% of the time.
In addition to color and shape, persuasive language
with a clear message that people can relate to is absolutely central. A
well-told story can create a stronger emotional response and strengthen the
connection to the brand. Therefore, both audiovisual and narrative elements
work together to capture the consumer's attention.
Advertising and emotions: from connection to
manipulation
Advertisements that we see in newspapers, along the
roadside or online can arouse emotions such as desire, trust or urgency.
Through persuasion techniques such as exclusive offers with a limited validity
period and real consumer testimonials, purchasing decisions can be motivated.
But advertising can also affect self-esteem and
self-image, especially when it promotes unrealistic ideals about the body,
success or happiness. This can lead to some people feeling dissatisfied or
pressured to buy certain products or services in order to meet these standards.
SAMUEL
0046735501680
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